Trademark Principles in the Arts

Trademark Fundamentals:

Overview (2.25 CLE Hours)

Selected Topics and Model Agreements Covered in Video and Materials

Function of a Trademark

Legal Basis

Types of Marks

Strength of a Trademark

Secondary Meaning

Trademark Clearance

Federal Registration

Trademark Office Actions

State Registration

Trademark Maintenance

Trademark Protection and Enforcement

Trademark Assignments and Licenses


Speaker Biography:

Carol Anne Been

Partner - Dentons

Carol Anne Been serves on the leadership team for and is past chair of the Intellectual Property and Technology practice at Dentons. She heads the legacy Intellectual Property Strategy; Trademark, Copyright and Advertising; and Intellectual Property Transactional practices.

Carol Anne has extensive experience in trademark, copyright, advertising, electronic and new media, technology, entertainment and publishing law. She uses her years of broad experience to provide strategic, effective and efficient representation to a diverse array of clients. She is a member and past President of the Board of Directors of Lawyers for the Creative Arts. Carol Anne’s practice includes:

  • Counseling on intellectual property strategy, structure, protection and enforcement
  • Creating brand recognition and value through trademark clearance, prosecution, transactions and litigation
  • Domain name protection, acquisitions and disputes
  • Advising on Internet websites, online and mobile sales, marketing programs and online IP protection
  • Developing and protecting copyrights through counseling, registration, transactions and litigation
  • Negotiating and drafting of brand and copyright licensing and merchandising programs
  • Development and execution of advertising campaigns and sweepstakes, contests and promotions
  • Counseling on trade secrets and competitive intelligence
  • Online services, website development, software as service (cloud), software development, technology licensing agreements
  • Joint technology development, collaboration agreements
  • IP aspects of mergers, acquisitions and financings. IP audits
  • Domestic and international representations